The Fairer Sex
10th April 2009 by Leslie Gaines-Ross
Women decision-makers are uber-advocates. In the U.S., it has long been known that the gender is responsible for more than 80% of optional buying. An article on women purchase-makers reminded me of their importance. Without a doubt, the poor economic climate has caused many marketers to reach out to their female audiences to get [...]
Tags: brand loyal, purchase decision-makers, Women advocates