I returned to the Air Force Blogger Assessment tool today as I was writing something I hope to eventually publish. As I refreshed my memory about the blogging guidelines, I fell upon David Meerman Scott’s blog which had an interview with Captain David Faggard, Chief of Emerging Technology at the Air Force Public Affairs [...]
We were very proud today when our own advocate, Weber Shandwick’s Chairman Jack Leslie, was appointed by President Obama to be Chairman of the African Development Foundation’s (USADF) Board of Directors. For those of us who know Jack and see him at the office every day or visiting other offices around the world with [...]
Tags: Advocacy, African development, Chairman, Jack Leslie, President Obama, USADF, Weber ShandwickI wish we had thought of this. In our Advocacy research, we found that Advocates like to wear their causes on their sleeves so to speak (Tshirts, hats, etc.). There now is a way to advocate your cause on your twitter image through twibbon.com Pick your cause and add to your image. It is a great [...]
Tags: Advocacy, Weber ShandwickBadvocacy can turn into good business if enough attention and the right person locks in. A software program called Auto-Tune helps engineers correct the voice of a singer. Obviously, if you use the wrong settings, a holy mess can occur. Distortion galore. In protest, Jay-Z, the super popular American hip hop artist, just produced a [...]
Tags: Badvocacy, Weber Shandwick, YammerNot bad at all. In fact, really good. Weber Shandwick’s advocacy initiative appears #8 on Google’s first page when I searched for “advocacy.” We appear after Small Business Advocacy and before Juvenile Diabetes Advocacy. In my book, mention on the first page of Google is ownership (or near ownership).
We thought deeply about this thought [...]
If you’ve been following this blog you know that we at Weber Shandwick firmly believe in the “return on advocacy.” Simply, it’s the business benefits of finding and connecting with your advocates. Now maybe it’s time to kick off the “return on BADVOCACY.” Can there be such a thing? Afterall, our own study, Risky Business: [...]
Tags: Badvocacy, Badvocate, BusinessWeek, Nokia, Weber ShandwickI found this blog assessment flow chart from the Air Force from a Twitter alert. It is quite useful and speaks highly of the military’s ability to manage various types of posters. David Faggard who heads the public affairs division and is responsible for this tool is the head of its emerging technology division. His [...]
Tags: advocates, Air Force, Badvocates, blog assessment, Weber ShandwickYou are currently browsing the allaboutadvocacy.com weblog archives.
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