I just read an interesting article about badvocates. I love seeing how the concept of badvocacy has grown over the years. Weber Shandwick invented the term and it has taken off. The article was on Mashable and one of the pieces of advice on dealing with badvocates was particularly compelling. I thought I would include [...]
Tags: Badvocacy, Badvocates, Good Book of Badvocacy, Intuit, Mashable, Weber ShandwickWanted to update everyone on some interesting research on advocacy we recently did on how social media can be employed to further corporate responsibility. We (KRC Research and the Social Impact team at Weber Shandwick) found that crowdsourcing plays a vital role in helping companies drive engagement for their corporate social responsibility (CSR) programs. Wikipedia [...]
Tags: advocates, crowdsourcing, CSR, KRC Research, Social Impact, Weber ShandwickAn interesting article surfaced last week on a wholly new corporate position — Chief Good Officers (CGOs). The article mentioned our recent research on the impact of crowdsoucing on corporate social responsibility. The CGO would be the newest evolution of the CSR Officer. The idea is that this person would straddle the CSR position with [...]
Tags: CGO, CSR, Social Impact, Weber ShandwickWe take social advocacy seriously. Our Social Impact team just surveyed with KRC Research over 200 executives responsible for CSR type activities to learn how they were managing some of their challenges today. What did we learn?
We learned how important impact actually is. Having an impact on critical issues is the number one reason why [...]
An article in the LATimes described super fans of brands or what we at Weber Shandwick identified as high intensity advocates. They are those people who will take action on behalf of a brand, company or cause. They will tell friends, wear a logo in support or join a group devoted to their advocacy passion. The [...]
Tags: Advocacy, fans, Super Advocates, Weber ShandwickIn The New York Times yesterday, an article on the 2010 campaign in the US spoke about voter disengagement and how most people say it is because of the high unemployment rate, government spending, the deficit and our disaffection with politicians. However Matt Bai says that is not the whole story and after talking to [...]
Tags: Advocacy, CiviliNation, civility, Weber ShandwickWe just completed a survey on civility in America. The survey was conducted with Weber Shandwick and Powell Tate and KRC Research. We decided to dig deep into the tone and level of discourse in this country and surveyed 1,000 Americans online. I’d like to share with you some of the findings which point [...]
Tags: advocates, civility, discourse, government, KRC Research, politics, Powell Tate, Weber ShandwickAre we making too many generalizations about digital natives, those people born between 1980 and 2000, who we consider digital advocates as well. An article in The Economist reasons that there is as much variation among digital natives as among generations. Of course, not every one, has access to technology as we sometimes fool ourselves [...]
Tags: Advocacy, digital natives, Economist, high intensity advocates, Pew Research Center, Weber ShandwickIn an article by Stefan Stern of the Financial Times, I always find something thoughtful for this blog. This past week he wrote about where marketing was going (or not going) in this current economic environment. Stern was describing his conversation with the “father of modern marketing” Phillip Kotler. One part of the conversation had [...]
Tags: advocates, Financial Times, Weber ShandwickAs this blog has addressed many times before, there are many ways people demonstrate their advocacy for a company or brand. They talk or act on its behalf and actively spread word of mouth. They may wear their causes on their clothes and discuss them in social networks. They might carry branded products. They will [...]
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