We just completed a survey on civility in America. The survey was conducted with Weber Shandwick and Powell Tate and KRC Research. We decided to dig deep into the tone and level of discourse in this country and surveyed 1,000 Americans online. I’d like to share with you some of the findings which point [...]
Tags: advocates, civility, discourse, government, KRC Research, politics, Powell Tate, Weber ShandwickAre we making too many generalizations about digital natives, those people born between 1980 and 2000, who we consider digital advocates as well. An article in The Economist reasons that there is as much variation among digital natives as among generations. Of course, not every one, has access to technology as we sometimes fool ourselves [...]
Tags: Advocacy, digital natives, Economist, high intensity advocates, Pew Research Center, Weber ShandwickIn an article by Stefan Stern of the Financial Times, I always find something thoughtful for this blog. This past week he wrote about where marketing was going (or not going) in this current economic environment. Stern was describing his conversation with the “father of modern marketing” Phillip Kotler. One part of the conversation had [...]
Tags: advocates, Financial Times, Weber ShandwickAs this blog has addressed many times before, there are many ways people demonstrate their advocacy for a company or brand. They talk or act on its behalf and actively spread word of mouth. They may wear their causes on their clothes and discuss them in social networks. They might carry branded products. They will [...]
Tags: Weber Shandwick
I returned to the Air Force Blogger Assessment tool today as I was writing something I hope to eventually publish. As I refreshed my memory about the blogging guidelines, I fell upon David Meerman Scott’s blog which had an interview with Captain David Faggard, Chief of Emerging Technology at the Air Force Public Affairs [...]
We were very proud today when our own advocate, Weber Shandwick’s Chairman Jack Leslie, was appointed by President Obama to be Chairman of the African Development Foundation’s (USADF) Board of Directors. For those of us who know Jack and see him at the office every day or visiting other offices around the world with [...]
Tags: Advocacy, African development, Chairman, Jack Leslie, President Obama, USADF, Weber ShandwickI wish we had thought of this. In our Advocacy research, we found that Advocates like to wear their causes on their sleeves so to speak (Tshirts, hats, etc.). There now is a way to advocate your cause on your twitter image through twibbon.com Pick your cause and add to your image. It is a great [...]
Tags: Advocacy, Weber ShandwickBadvocacy can turn into good business if enough attention and the right person locks in. A software program called Auto-Tune helps engineers correct the voice of a singer. Obviously, if you use the wrong settings, a holy mess can occur. Distortion galore. In protest, Jay-Z, the super popular American hip hop artist, just produced a [...]
Tags: Badvocacy, Weber Shandwick, YammerNot bad at all. In fact, really good. Weber Shandwick’s advocacy initiative appears #8 on Google’s first page when I searched for “advocacy.” We appear after Small Business Advocacy and before Juvenile Diabetes Advocacy. In my book, mention on the first page of Google is ownership (or near ownership).
We thought deeply about this thought [...]
If you’ve been following this blog you know that we at Weber Shandwick firmly believe in the “return on advocacy.” Simply, it’s the business benefits of finding and connecting with your advocates. Now maybe it’s time to kick off the “return on BADVOCACY.” Can there be such a thing? Afterall, our own study, Risky Business: [...]
Tags: Badvocacy, Badvocate, BusinessWeek, Nokia, Weber ShandwickYou are currently browsing the allaboutadvocacy.com weblog archives for 'weber-shandwick' tag.
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