Influence and Power
11th January 2009 by Leslie Gaines-Ross
Influence keeps changing. Whereas influence used to be in the hands of powerful institutions, companies or opinion shapers, today’s influence is decidedly with the consumer. We have heard that again and again. In a BusinessWeek article on the most influential companies, Jena McGregor wrote a few lines and quoted some people that struck me.
Gary [...]
Tags: Advocacy, BusinessWeek, champions, Most Influential