The summer has been distracting with vacations and glorious hot days. Our postings have not been as frequent but we still muse about advocacy all the time. Thanks for your patience and followship.
Thinking about advocates, in an article in the recent McKinsey Quarterly on leading business and technology trends, advocacy of course came up. In [...]
Tags: Advocacy, advocates, communities, Intuit, McKinsey
McKinsey Quarterly just issued an article by Stanford University Professor Hayagreeva Rao based on his new book Market Rebels. The article, “Market Rebels and Radical Innovation” describes what companies need to do to truly innovate. In short, they need to get activists working for them. As you must probably know from the title of [...]
Tags: Advocacy, McKinsey, Rao