Advocacy Insurrection
24th January 2009 by Leslie Gaines-Ross
McKinsey Quarterly just issued an article by Stanford University Professor Hayagreeva Rao based on his new book Market Rebels. The article, “Market Rebels and Radical Innovation” describes what companies need to do to truly innovate. In short, they need to get activists working for them. As you must probably know from the title of [...]
Tags: Advocacy, McKinsey, Rao