Moving towards Brand Advocacy
12th October 2009 by Leslie Gaines-Ross
Ad Age’s Jack Neff wrote that Forrester is coming out with a new report recommending that “brand managers” be newly named “brand advocates.” Forrester makes the claim that it is high time for marketers and agencies to capitalize on the Internet and focus on customer cohorts. The report being issued next week, Adaptive Brand Marketing: Rethinking [...]
Tags: Ad Age, brand advocates, Forrester, Jack Neff