Tag Archive for 'intuit'

Using Avatars to Combat Badvocacy

26th February 2011 by Leslie Gaines-Ross

I just read an interesting article about badvocates. I love seeing how the concept of badvocacy has grown over the years. Weber Shandwick invented the term and it has taken off. The article was on Mashable and one of the pieces of advice on dealing with badvocates was particularly compelling. I thought I would include [...]

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Advocate Communities

20th August 2010 by Leslie Gaines-Ross

 The summer has been distracting with vacations and glorious hot days. Our postings have not been as frequent but we still muse about advocacy all the time. Thanks for your patience and followship.
Thinking about advocates, in an article in the recent McKinsey Quarterly on leading business and technology trends, advocacy of course came up. In [...]

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   Advocacy, Brand/Product Advocacy, Company/Organization Advocacy    Add a comment