Tag Archive for 'green'

AdvocacyWear

22nd June 2009 by Leslie Gaines-Ross

   One of the more interesting facts about advocates is that they are likely to wear their cause on their sleeve….or should I say on their Tshirts, wrists or bodies somewhere. We asked this question in our research and although there were so many compelling learnings about what advocates do and say, the wearing of [...]

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Cleantech Advocacy

16th January 2009 by Leslie Gaines-Ross

My Weber Shandwick colleague William Brent heads our cleantech practice. Cleantech has over two million hits on Google.  What is cleantech? According to Wikipedia, cleantech is “a term used to describe knowledge-based products or services that improve operational performance, productivity, or efficiency while reducing costs, inputs, energy consumption, waste, or pollution.”  William is an uber-cleantech [...]

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