Bring on your advocates
2nd November 2009 by Leslie Gaines-Ross
Talk about advocates. Microsoft’s new campaign for Windows 7 uses customers to help it make its selling points for its new operating system. The ads say, “I’m a PC and Windows 7 was my idea.” From what I have read about this campaign, there will also be print ads, banners, mobile ads, and [...]
Tags: advocates, customers, Microsoft