Wanted to update everyone on some interesting research on advocacy we recently did on how social media can be employed to further corporate responsibility. We (KRC Research and the Social Impact team at Weber Shandwick) found that crowdsourcing plays a vital role in helping companies drive engagement for their corporate social responsibility (CSR) programs. Wikipedia [...]
Tags: advocates, crowdsourcing, CSR, KRC Research, Social Impact, Weber Shandwick
An interesting article surfaced last week on a wholly new corporate position — Chief Good Officers (CGOs). The article mentioned our recent research on the impact of crowdsoucing on corporate social responsibility. The CGO would be the newest evolution of the CSR Officer. The idea is that this person would straddle the CSR position with [...]
Tags: CGO, CSR, Social Impact, Weber Shandwick
We take social advocacy seriously. Our Social Impact team just surveyed with KRC Research over 200 executives responsible for CSR type activities to learn how they were managing some of their challenges today. What did we learn?
We learned how important impact actually is. Having an impact on critical issues is the number one reason why [...]
Tags: CSR, employees, KRC Research, Research, Social Impact, Weber Shandwick
I found myself landing on a new site called Justmeans. It has an interesting premise which is that companies can subscribe and communicate with those interested in their good work. Companies who join use Justmeans’ distribution service to syndicate their work to various social networks. They have an impressive array of clients such as HP, [...]
Tags: advocates, CSR, Financial Times, Justmeans, starting bloc
Great article (A Stress Test for Good Intentions) about company CR or CSR (call it what you want!) commitments during these tough economic times. The big question that has been asked and written about over the past 12 to 18 months is what will happen to company’s sustainability and corporate responsibility initiatives? Will all the [...]
Tags: Advocacy, Citigroup, corporate responsibility, CR, CSR, Economist, reputation
