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If You Can’t Beat ‘Em…Give them a safe place to badvocate

If you’ve been following this blog you know that we at Weber Shandwick firmly believe in the “return on advocacy.” Simply, it’s the business benefits of finding and connecting with your advocates. Now maybe it’s time to kick off the “return on BADVOCACY.” Can there be such a thing? Afterall, our own study, Risky Business: [...]

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Influence and Power

Influence keeps changing. Whereas influence used to be in the hands of powerful institutions, companies  or opinion shapers, today’s influence is decidedly with the consumer. We have heard that again and again. In a BusinessWeek article on the most influential companies, Jena McGregor wrote a few lines and quoted some people that struck me.

Gary [...]

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