I guess you are sucessful when you see others doing similar surveys on advocacy. This one is definitely more fun than most because of its cool infographics. The study on brand advocacy was done with Dr. Kathleen Ferris-Costa at the University of Rhode Island, College of Business Administration. Some of the findings are similar to [...]
Tags: Advocacy, brand advocates, Bzzagent.com, personal ROI, University of Rhode IslandAd Age’s Jack Neff wrote that Forrester is coming out with a new report recommending that “brand managers” be newly named “brand advocates.” Forrester makes the claim that it is high time for marketers and agencies to capitalize on the Internet and focus on customer cohorts. The report being issued next week, Adaptive Brand Marketing: Rethinking [...]
Tags: Ad Age, brand advocates, Forrester, Jack NeffYou are currently browsing the allaboutadvocacy.com weblog archives for 'brand-advocates' tag.
Longer entries are truncated. Click the headline of an entry to read it in its entirety.
