If You Can’t Beat ‘Em…Give them a safe place to badvocate
17th June 2009 by Elizabeth Rizzo
If you’ve been following this blog you know that we at Weber Shandwick firmly believe in the “return on advocacy.” Simply, it’s the business benefits of finding and connecting with your advocates. Now maybe it’s time to kick off the “return on BADVOCACY.” Can there be such a thing? Afterall, our own study, Risky Business: [...]
Tags: Badvocacy, Badvocate, BusinessWeek, Nokia, Weber Shandwick