Tag Archive for 'badvocacy'

Badvocacy Rap

31st July 2009 by Leslie Gaines-Ross

Badvocacy can turn into good business if enough attention and the right person locks in. A software program called Auto-Tune helps engineers correct the voice of a singer. Obviously, if you use the wrong settings, a holy mess can occur.  Distortion galore.  In protest, Jay-Z, the super popular American hip hop artist, just produced a [...]

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The Good Book

25th July 2009 by Leslie Gaines-Ross

   I thought I should remind everyone who reads this blog to take a look at our mini-book, The Good Book of Badvocacy. Since I am forever ranking everything and anything, I noticed that the number of search mentions of “badvocacy” has steadily risen.  Just a couple of months ago, the number of Google mentions [...]

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If You Can’t Beat ‘Em…Give them a safe place to badvocate

17th June 2009 by Elizabeth Rizzo

If you’ve been following this blog you know that we at Weber Shandwick firmly believe in the “return on advocacy.” Simply, it’s the business benefits of finding and connecting with your advocates. Now maybe it’s time to kick off the “return on BADVOCACY.” Can there be such a thing? Afterall, our own study, Risky Business: [...]

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