I just read an interesting article about badvocates. I love seeing how the concept of badvocacy has grown over the years. Weber Shandwick invented the term and it has taken off. The article was on Mashable and one of the pieces of advice on dealing with badvocates was particularly compelling. I thought I would include [...]
Tags: Badvocacy, Badvocates, Good Book of Badvocacy, Intuit, Mashable, Weber ShandwickBadvocacy can turn into good business if enough attention and the right person locks in. A software program called Auto-Tune helps engineers correct the voice of a singer. Obviously, if you use the wrong settings, a holy mess can occur. Distortion galore. In protest, Jay-Z, the super popular American hip hop artist, just produced a [...]
Tags: Badvocacy, Weber Shandwick, YammerI thought I should remind everyone who reads this blog to take a look at our mini-book, The Good Book of Badvocacy. Since I am forever ranking everything and anything, I noticed that the number of search mentions of “badvocacy” has steadily risen. Just a couple of months ago, the number of Google mentions [...]
Tags: Advocacy, Badvocacy, The Good Book of BadvocacyIf you’ve been following this blog you know that we at Weber Shandwick firmly believe in the “return on advocacy.” Simply, it’s the business benefits of finding and connecting with your advocates. Now maybe it’s time to kick off the “return on BADVOCACY.” Can there be such a thing? Afterall, our own study, Risky Business: [...]
Tags: Badvocacy, Badvocate, BusinessWeek, Nokia, Weber ShandwickYou are currently browsing the allaboutadvocacy.com weblog archives for 'badvocacy' tag.
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