The summer has been distracting with vacations and glorious hot days. Our postings have not been as frequent but we still muse about advocacy all the time. Thanks for your patience and followship.
Thinking about advocates, in an article in the recent McKinsey Quarterly on leading business and technology trends, advocacy of course came up. In [...]
We just completed a survey on civility in America. The survey was conducted with Weber Shandwick and Powell Tate and KRC Research. We decided to dig deep into the tone and level of discourse in this country and surveyed 1,000 Americans online. I’d like to share with you some of the findings which point [...]
Tags: advocates, civility, discourse, government, KRC Research, politics, Powell Tate, Weber ShandwickInteresting idea regarding what Advocates could accomplish. And the idea comes from Kenya. A well known Kenyan professional returned to her homeland and because of death threats, she went elsewhere. In her blog, she mentioned how great it would be if there was an online tool to let people anonymously report violence and bad [...]
Tags: advocates, crisis, Kenya, UshahidiIn an article by Stefan Stern of the Financial Times, I always find something thoughtful for this blog. This past week he wrote about where marketing was going (or not going) in this current economic environment. Stern was describing his conversation with the “father of modern marketing” Phillip Kotler. One part of the conversation had [...]
Tags: advocates, Financial Times, Weber ShandwickTalk about advocates. Microsoft’s new campaign for Windows 7 uses customers to help it make its selling points for its new operating system. The ads say, “I’m a PC and Windows 7 was my idea.” From what I have read about this campaign, there will also be print ads, banners, mobile ads, and [...]
Tags: advocates, customers, Microsoft Jeremiah Owyang, formerly of Forrester and now at Altimeter Group, recently posted some helpful tips on building a successful Advocacy Program on his blog. They are worth reviewing for those advocates among us.
Here is a brief rundown (paraphrased) on the 9 ideas that went into his checklist.
1. Get your internal officers onboard [...]
I found myself landing on a new site called Justmeans. It has an interesting premise which is that companies can subscribe and communicate with those interested in their good work. Companies who join use Justmeans’ distribution service to syndicate their work to various social networks. They have an impressive array of clients such as HP, [...]
Not bad at all. In fact, really good. Weber Shandwick’s advocacy initiative appears #8 on Google’s first page when I searched for “advocacy.” We appear after Small Business Advocacy and before Juvenile Diabetes Advocacy. In my book, mention on the first page of Google is ownership (or near ownership).
We thought deeply about this thought [...]
One of the more interesting facts about advocates is that they are likely to wear their cause on their sleeve….or should I say on their Tshirts, wrists or bodies somewhere. We asked this question in our research and although there were so many compelling learnings about what advocates do and say, the wearing of [...]
Tags: Advocacy, advocates, green, wristbandsImagine my delight when I picked up Friday’s Wall Street Journal and on the front page was an article about people going after those unwarranted auto-warranty calls. The calls go like this, “This is the second notice that the factory warranty on your vehicle is about to expire.” I regularly receive these calls on [...]
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