In an article by Stefan Stern of the Financial Times, I always find something thoughtful for this blog. This past week he wrote about where marketing was going (or not going) in this current economic environment. Stern was describing his conversation with the “father of modern marketing” Phillip Kotler. One part of the conversation had [...]
Tags: advocates, Financial Times, Weber ShandwickTalk about advocates. Microsoft’s new campaign for Windows 7 uses customers to help it make its selling points for its new operating system. The ads say, “I’m a PC and Windows 7 was my idea.” From what I have read about this campaign, there will also be print ads, banners, mobile ads, and [...]
Tags: advocates, customers, Microsoft Jeremiah Owyang, formerly of Forrester and now at Altimeter Group, recently posted some helpful tips on building a successful Advocacy Program on his blog. They are worth reviewing for those advocates among us.
Here is a brief rundown (paraphrased) on the 9 ideas that went into his checklist.
1. Get your internal officers onboard [...]
I found myself landing on a new site called Justmeans. It has an interesting premise which is that companies can subscribe and communicate with those interested in their good work. Companies who join use Justmeans’ distribution service to syndicate their work to various social networks. They have an impressive array of clients such as HP, [...]
Not bad at all. In fact, really good. Weber Shandwick’s advocacy initiative appears #8 on Google’s first page when I searched for “advocacy.” We appear after Small Business Advocacy and before Juvenile Diabetes Advocacy. In my book, mention on the first page of Google is ownership (or near ownership).
We thought deeply about this thought [...]
One of the more interesting facts about advocates is that they are likely to wear their cause on their sleeve….or should I say on their Tshirts, wrists or bodies somewhere. We asked this question in our research and although there were so many compelling learnings about what advocates do and say, the wearing of [...]
Tags: Advocacy, advocates, green, wristbandsImagine my delight when I picked up Friday’s Wall Street Journal and on the front page was an article about people going after those unwarranted auto-warranty calls. The calls go like this, “This is the second notice that the factory warranty on your vehicle is about to expire.” I regularly receive these calls on [...]
Tags: advocates, Badvocates, Mob, Online, SwarmThe web celebrated its 20th birthday this month. In March of 1989, Tim Berners-Lee wrote a paper about Information Management thereby coining the term “world wide web.” In The Economist, a discussion about what the web accomplished over these past 20 years caught my attention since it related to advocacy. According to the article, [...]
Tags: advocates, Economist, GalaxyZoo, Herbaria, Tim Berners-Lee, world wide webAdvocates can help companies recover. So says Daniel Roth in the latest Wired. He says that one way to recover from this paralyzing economic downturn is to create an army of citizen-regulators or as we call them Advocates. “By giving everyone access to every piece of data—and making it easy to crunch—we can crowdsource [...]
Tags: advocates, crowdsource, financial downturn, WiredThe Obama stimulus plan is looking for advocates. An email was sent to hosts of stimulus plan parties seeking support and info on explaining the bill. New DNC chairman Tim Kaine is videoed urging support and instructions on how to achieve that: “Don’t forget to gather stories and questions from your guests — they will [...]
Tags: Advocacy, advocates, Kaine, Obama, Stimulus planYou are currently browsing the allaboutadvocacy.com weblog archives for 'advocates' tag.
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