Wanted to update everyone on some interesting research on advocacy we recently did on how social media can be employed to further corporate responsibility. We (KRC Research and the Social Impact team at Weber Shandwick) found that crowdsourcing plays a vital role in helping companies drive engagement for their corporate social responsibility (CSR) programs. Wikipedia [...]
Tags: advocates, crowdsourcing, CSR, KRC Research, Social Impact, Weber Shandwick
Female advocates complain less! Really. So says a study by Empathica about how men and women interact online with retail brands. According to the research, women are more likely to recommend a brand, product or service through social media than men — 35% vs. 28%. And they do this often…10+ times in the past three [...]
Tags: advocates, Badvocates, retail
The summer has been distracting with vacations and glorious hot days. Our postings have not been as frequent but we still muse about advocacy all the time. Thanks for your patience and followship.
Thinking about advocates, in an article in the recent McKinsey Quarterly on leading business and technology trends, advocacy of course came up. In [...]
Tags: Advocacy, advocates, communities, Intuit, McKinsey
We just completed a survey on civility in America. The survey was conducted with Weber Shandwick and Powell Tate and KRC Research. We decided to dig deep into the tone and level of discourse in this country and surveyed 1,000 Americans online. I’d like to share with you some of the findings which point [...]
Tags: advocates, civility, discourse, government, KRC Research, politics, Powell Tate, Weber Shandwick
Interesting idea regarding what Advocates could accomplish. And the idea comes from Kenya. A well known Kenyan professional returned to her homeland and because of death threats, she went elsewhere. In her blog, she mentioned how great it would be if there was an online tool to let people anonymously report violence and bad [...]
Tags: advocates, crisis, Kenya, Ushahidi
In an article by Stefan Stern of the Financial Times, I always find something thoughtful for this blog. This past week he wrote about where marketing was going (or not going) in this current economic environment. Stern was describing his conversation with the “father of modern marketing” Phillip Kotler. One part of the conversation had [...]
Tags: advocates, Financial Times, Weber Shandwick
Talk about advocates. Microsoft’s new campaign for Windows 7 uses customers to help it make its selling points for its new operating system. The ads say, “I’m a PC and Windows 7 was my idea.” From what I have read about this campaign, there will also be print ads, banners, mobile ads, and [...]
Tags: advocates, customers, Microsoft
Jeremiah Owyang, formerly of Forrester and now at Altimeter Group, recently posted some helpful tips on building a successful Advocacy Program on his blog. They are worth reviewing for those advocates among us.
Here is a brief rundown (paraphrased) on the 9 ideas that went into his checklist.
1. Get your internal officers onboard [...]
Tags: Advocacy Program, advocates, Jeremiah Owyang
I found myself landing on a new site called Justmeans. It has an interesting premise which is that companies can subscribe and communicate with those interested in their good work. Companies who join use Justmeans’ distribution service to syndicate their work to various social networks. They have an impressive array of clients such as HP, [...]
Tags: advocates, CSR, Financial Times, Justmeans, starting bloc
Not bad at all. In fact, really good. Weber Shandwick’s advocacy initiative appears #8 on Google’s first page when I searched for “advocacy.” We appear after Small Business Advocacy and before Juvenile Diabetes Advocacy. In my book, mention on the first page of Google is ownership (or near ownership).
We thought deeply about this thought [...]
Tags: Advocacy, advocates, Badvocates, Google, Weber Shandwick
