I guess you are sucessful when you see others doing similar surveys on advocacy. This one is definitely more fun than most because of its cool infographics. The study on brand advocacy was done with Dr. Kathleen Ferris-Costa at the University of Rhode Island, College of Business Administration. Some of the findings are similar to [...]
Tags: Advocacy, brand advocates, Bzzagent.com, personal ROI, University of Rhode Island I thought it would be worthwhile to post this quote from Admiral Thad Allen, the national incident commander for the Hoizon oil spill incident. He is quoted in an interview in Harvard Business Review (November 2010) as saying:
With social media and the 24 hour news cycle, there will never again be a major disaster that won’t [...]
An article in the LATimes described super fans of brands or what we at Weber Shandwick identified as high intensity advocates. They are those people who will take action on behalf of a brand, company or cause. They will tell friends, wear a logo in support or join a group devoted to their advocacy passion. The [...]
Tags: Advocacy, fans, Super Advocates, Weber ShandwickIn The New York Times yesterday, an article on the 2010 campaign in the US spoke about voter disengagement and how most people say it is because of the high unemployment rate, government spending, the deficit and our disaffection with politicians. However Matt Bai says that is not the whole story and after talking to [...]
Tags: Advocacy, CiviliNation, civility, Weber Shandwick The summer has been distracting with vacations and glorious hot days. Our postings have not been as frequent but we still muse about advocacy all the time. Thanks for your patience and followship.
Thinking about advocates, in an article in the recent McKinsey Quarterly on leading business and technology trends, advocacy of course came up. In [...]
There is a group in France called La Barbe or “The Beard” that advocates for more women on boards in that country. Apparently the women show up in disguise (yes, wearing beards!) at annual meetings to let these female-few companies hear a piece of their minds. The women wear the beards for fear of retribution and [...]
Tags: Advocacy, board members, La BarbeI never thought about it but when I searched, I found nearly 1.4 million quotes about advocacy. And on the site I just linked to, there were several about social entrepreneurs which is a good way of talking about advocates. The one below is short and to the point about advocacy. However, sometimes just [...]
Tags: Advocacy, social entrepreneurFast Company just issued their list of most innovative companies and new on the list is Patients Like Me. It is a very smart idea that benefits many and provides patients with their own advocate communities to discuss chronic ailments and treatment. Patients can absolutely benefit from each other’s experiences. The idea is so [...]
Tags: Advocacy, community groups, medical professionAdvocates for the truth. Interesting article about an organization that helps debunk rumors and urban legends….snopes.com. A site like this certainly has a place in this shifting and shifty online world. Take a read about how two individuals started their web site exploring urban legends and ended up being one of the first sites [...]
Tags: Advocacy, reputation, snopes.comAre we making too many generalizations about digital natives, those people born between 1980 and 2000, who we consider digital advocates as well. An article in The Economist reasons that there is as much variation among digital natives as among generations. Of course, not every one, has access to technology as we sometimes fool ourselves [...]
Tags: Advocacy, digital natives, Economist, high intensity advocates, Pew Research Center, Weber ShandwickYou are currently browsing the allaboutadvocacy.com weblog archives for 'advocacy' tag.
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