Google today launched a person finder to quickly connect those looking for missing people in Chile and those with information about earthquake victims. You can choose between – “I’m looking for someone” and “I have information about someone”, and then query the database or enter new information. A great way to advocate for people searching [...]
Tags: Advocacy, Chile, Chile earthquake, earthquake, Google, person finderWhat would you advocate for if you were given $100 to give away and report back? Interesting thought, right? Courtney Martin gave each of nine friends that amount and asked them to report back one month later on their advocacy choice. This appeared in the New York Times. They were also invited into the Secret [...]
Tags: Advocacy, philantrophyJimmy Wales, founder of Wikipedia, and Andrea Weckerle, founder and president of CiviliNation, wrote this oped for the WSJ at the very end of December. I took some time off from blogging over the holidays (sanity check!) but saved this for my next blog post. It is the perfect coda to 2009 where incivility [...]
Tags: Advocacy, Badvocates, online civilityWe were very proud today when our own advocate, Weber Shandwick’s Chairman Jack Leslie, was appointed by President Obama to be Chairman of the African Development Foundation’s (USADF) Board of Directors. For those of us who know Jack and see him at the office every day or visiting other offices around the world with [...]
Tags: Advocacy, African development, Chairman, Jack Leslie, President Obama, USADF, Weber ShandwickBrand fans or brand advocates are not uncommon. According to research by Anderson Analytics and covered in emarketer from May 2009, over one out of two social network users (52%) are now fans of a company or brand. Also nearly an equal amount (46% ) said something positive about a brand or company on a [...]
Tags: Advocacy, brand advocacyI wish we had thought of this. In our Advocacy research, we found that Advocates like to wear their causes on their sleeves so to speak (Tshirts, hats, etc.). There now is a way to advocate your cause on your twitter image through twibbon.com Pick your cause and add to your image. It is a great [...]
Tags: Advocacy, Weber ShandwickI thought I should remind everyone who reads this blog to take a look at our mini-book, The Good Book of Badvocacy. Since I am forever ranking everything and anything, I noticed that the number of search mentions of “badvocacy” has steadily risen. Just a couple of months ago, the number of Google mentions [...]
Tags: Advocacy, Badvocacy, The Good Book of BadvocacyNot bad at all. In fact, really good. Weber Shandwick’s advocacy initiative appears #8 on Google’s first page when I searched for “advocacy.” We appear after Small Business Advocacy and before Juvenile Diabetes Advocacy. In my book, mention on the first page of Google is ownership (or near ownership).
We thought deeply about this thought [...]
One of the more interesting facts about advocates is that they are likely to wear their cause on their sleeve….or should I say on their Tshirts, wrists or bodies somewhere. We asked this question in our research and although there were so many compelling learnings about what advocates do and say, the wearing of [...]
Tags: Advocacy, advocates, green, wristbandsGreat article (A Stress Test for Good Intentions) about company CR or CSR (call it what you want!) commitments during these tough economic times. The big question that has been asked and written about over the past 12 to 18 months is what will happen to company’s sustainability and corporate responsibility initiatives? Will all the [...]
Tags: Advocacy, Citigroup, corporate responsibility, CR, CSR, Economist, reputationYou are currently browsing the allaboutadvocacy.com weblog archives for 'advocacy' tag.
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