http://allaboutadvocacy.com Tue, 24 Jun 2008 19:07:57 +0000 http://backend.userland.com/rss092 en Avid readers of this blog probably know that Weber Shandwick is not only obsessed with advocacy but also with corporate reputation. As part of the Reputation Research team, I was thrilled to see the results of the Harris Interactive Reputation Quotient (RQ) survey proclaiming that a "strong statistical correlation exists between a company's overall ... http://allaboutadvocacy.com/2008/06/24/a-good-reputation-bears-advocates/  When it hits the halls of Dilbert's cube farm, you know it's becoming pervasive! Just wait and watch a few weeks, and "gossipsize" will become one of those terms you'll see in Wired's Jargon Watch. Sounds much cooler than "online reputation management." Thank you, Scott Adams, for yet another brilliant ... http://allaboutadvocacy.com/2008/06/16/badvocacy-dilbert-style/ A perfect way to sum up what we've been calling Badvocacy. Thanks to Pete Blackshaw, Nielsen BuzzMetric's CMO, for this upcomig book due out in July.  We're looking forward to reading it.ShareThis http://allaboutadvocacy.com/2008/06/13/badvocacy-op-art/ As we've been discussing here, more and more companies are getting their online efforts on track these days with smart blogging and social media strategies.   That's good, since individuals are not only increasingly looking to online sources for news and information about companies, products and brands and everything under the "sunflowers," they are also contributing ... http://allaboutadvocacy.com/2008/06/10/now-that-youre-blogging-get-the-real-world-right-too/ Today’s New York Times includes a story about how Wal-Mart’s badvocates are retreating (“Wal-Mart’s Detractors Come in From the Cold”). It’s a great case of why it is so critical to know your badvocates, understand why they badvocate, and authentically respond to and/or act upon their criticisms.   Wake-Up Wal-Mart is a ... http://allaboutadvocacy.com/2008/06/05/bye-bye-badvocacy/ Miller Brewing has its own fulltime employee blogging about the beer industry and its arch rival Anheuser-Busch. This is an unusual advocacy platform. Being an advocate for your own company and badvocating or breaking news about your competitor breaks several traditional and social media conventions and can certainly be described ... http://allaboutadvocacy.com/2008/05/31/advocatebadvocate-in-the-beer-industry/ Just back from our healthcare conference in Madrid to find this very relevant and timely article on smoking cessation in the New York Times yesterday.  Covered is a study to be published in the New England Journal of Medicine that finds there is a significant social factor at work in ... http://allaboutadvocacy.com/2008/05/23/prescription-advocacy/ Being an advocate for your university can help drive share price? How does that work? Harvard Business School and the University of Chicago Graduate School of Business found that university ties can make a difference among equity analysts. Essentially, information flows more tightly in security markets among those who attended ... http://allaboutadvocacy.com/2008/05/23/univerity-advocates/ Have been getting ready this week for Weber Shandwick's global healthcare summit in Madrid, where advocacy will be a key topic.   This gave me a good excuse to refresh my understanding of how far advocacy has come in healthcare, a category I don't get to look at every day.   Here was the question: Like in other product ... http://allaboutadvocacy.com/2008/05/16/dox-populi/ At Weber Shandwick, we’ve been warning companies about badvocacy as long as we’ve been encouraging them to tap into the power of advocacy. Badvocacy is simply the act of criticizing companies, brands or products and it’s becoming rampant as social media accelerates (as my mother recently gleefully declared after dealing ... http://allaboutadvocacy.com/2008/05/07/badvocacy-sharing-the-pain/