http://allaboutadvocacy.com Mon, 08 Mar 2010 15:14:02 +0000 http://backend.userland.com/rss092 en In an article by Stefan Stern of the Financial Times, I always find something thoughtful for this blog. This past week he wrote about where marketing was going (or not going) in this current economic environment. Stern was describing his conversation with the “father of modern marketing” Phillip Kotler. One ... http://allaboutadvocacy.com/2010/03/08/all-about-the-advocates/ There’s a “new” news consumer today, according to a new study from the Pew Research Center released this week.  And the Internet and mobile technologies are at the center of it all, helping people’s relationship with the news become more “portable, personalized, and participatory.” • Portable: 33% of cell phone owners ... http://allaboutadvocacy.com/2010/03/05/can-social-media-save-the-news/ The economic news is getting better for a change. But don’t expect people to consume the way they used to—not after learning to get along with lower-priced brands and living with less. The impact the recession has made on consumption will be long lasting (sigh). And not just on what we ... http://allaboutadvocacy.com/2010/03/05/social-takes-center-stage/ Admittedly I am not a “Deadhead” but I know people who are and I bet that some of them would call it sacrilege to acknowledge the brilliance of the Grateful Dead’s advocacy business model, as written about in this month’s The Atlantic. Although the writer, Joshua Green, doesn’t call it “advocacy,” ... http://allaboutadvocacy.com/2010/03/03/advocacy-secrets-of-the-grateful-dead/ Google today launched a person finder to quickly connect those looking for missing people in Chile and those with information about earthquake victims. You can choose between – “I’m looking for someone” and “I have information about someone”, and then query the database or enter new information. A great way ... http://allaboutadvocacy.com/2010/02/27/finding-people-in-chile/  What would you advocate for if you were given $100 to give away and report back? Interesting thought, right? Courtney Martin gave each of nine friends that amount and asked them to report back one month later on their advocacy choice. This appeared in the New York Times. They were ... http://allaboutadvocacy.com/2010/02/10/creative-advocacy/   I was wondering what was taking so long. This week a group of brokers and traders started their own advocacy group to stick up for Wall Street. The nonpartisan group can be found at restorewallstreet.com. The CEO of John Thomas Financial, a fairly new investment house, is the head ... http://allaboutadvocacy.com/2010/01/30/advocacy-on-wall-street/ As this blog has addressed many times before, there are many ways people demonstrate their advocacy for a company or brand. They talk or act on its behalf and actively spread word of mouth. They may wear their causes on their clothes and discuss them in social networks. They might ... http://allaboutadvocacy.com/2010/01/22/the-employee-advocate-part-ii/ The outpouring of help for Haiti is a prime example of Advocacy in action. All eyes are on the devastation and the many forms of relief being sent to the victims reminds us of what people (Advocates) can do when the chips are very down.  Of course, it has to ... http://allaboutadvocacy.com/2010/01/17/advocacy-in-action-for-haiti/   Jimmy Wales, founder of Wikipedia, and Andrea Weckerle, founder and president of CiviliNation, wrote this oped for the WSJ at the very end of December. I took some time off from blogging over the holidays (sanity check!) but saved this for my next blog post.  It is the perfect ... http://allaboutadvocacy.com/2010/01/09/advocating-for-online-civility/