Crowdsourcing for Advocacy
It has been a while but thought I would share our new research on how social media drives CSR for companies today including non-profits. How do keep Advocacy alive is the what it is all about today, right?
We learned that crowdsourcing plays a vital role in helping companies raise brand awareness and engagement for their corporate social responsibility (CSR) programs. This is according to more than 200 corporate executives in large-sized companies with responsibility for philanthropic, social responsibility or community relations. The survey was conducted by KRC Research and Weber Shandwick’s Social Impact team. They found that a sizable 44% of companies have used crowdsourcing to stimulate ideas on how to tackle pressing societal and citizenship issues. In addition, an overwhelming majority (95%) who’ve used crowdsourcing found it invaluable to the organization’s pro-social or CSR efforts. That’s just about everyone!
When asked why crowdsourcing is so valuable for CSR programming, executives say that it surfaces new perspectives and diverse opinions, builds engagement and relationships with key audiences, invites clients and customers from nontraditional sources to contribute ideas and opinions and brings new energy into the process of generating ideas and content. I particularly like this latter one because anything that brings new energy into idea creation is the killer APP for advocacy.
Advocacy is at the heart crowdsourcing — pulling together the ideas of the crowd to make things right for a better planet and our communities. Who said that the best ideas are only at the top. Crowdsourcing for a better world involves all the advocates.
