Contributing Advocates
Leslie Gaines-Ross As Weber Shandwick’s Chief Reputation Strategist, I focus on the ever-changing world of reputation, thought leadership and research insights. Without a doubt, identifying your company’s Advocates and Badvocates helps build better reputations. Please join us in our dialogue on how Advocacy is profoundly changing today’s communications and corporate environment.
Josh Gilbert
Getting the message right, the traditional focus of communications campaigns, is today only half the battle in a world where advocacy is an increasingly powerful force. The right network of advocates must also be mobilized if we are to truly move businesses, people and ideas forward. As Weber Shandwick’s senior brand strategist, I get to work with a range of clients to help unlock the inherent power in their messages and audience networks through new thinking about advocacy.
Jack Leslie
As Weber Shandwick’s Chairman, I passionately believe that public relations’ new mission must be to move people faster to the highest form of loyalty — Advocacy. The world’s strongest brands already have grasped this potential. The public relations industry must, too. The first technological wave, the acceleration of information, has crested. The second, the use of information to transform individuals into Advocates, is rising. That’s why Advocacy starts here.
Tim Marklein
As the GM for Weber Shandwick’s NorCal business, I’m living smack dab in the hotbed of both innovation and Advocacy. Nowhere are reputations won, lost and re-gained so quickly. Over 16 years, I’ve worked with scores of clients to launch businesses, develop markets, create categories, build reputations, beat competitors and win proxy fights. I’ve seen the power of Advocacy up close and personal in Silicon Valley — and at no time has it been more exciting, confusing and impactful than it is today.
Richard Moss
As Executive Vice President - European Brand Programmes, I am responsible for the development and delivery of the Weber Shandwick’s brand building capabilities across Europe. I am committed to the belief that PR’s expertise at creating brand Advocacy through engagement will be the central pillar of brand development in the future. Join our blog discussions as we forge into the new world of brand building through Advocacy!
As VP of Reputation Research at Weber Shandwick, I have the outstanding opportunity to explore Advocacy from the consumer point of view. I managed our Advocacy launch study, The New Wave of Advocacy, which set the stage for the Advocacy work our company performs. Your comments to our posts will surely help inform our future research endeavors on this exciting topic!
Ian Rumsby
As Executive Vice President, Asia Pacific, I find myself at the centre of the planetary hotpot of change. Where countries are so populace and opinion so diverse, it’s the trust that exists between people and those in their communities that is the most influential leverage point. And that makes Advocacy unparalleled in its significance as a communications tool across Asia Pacific. I’d argue that in my part of the world, Advocacy is everything.
Tim Gingrich
As marketing services executive for Asia Pacific, I am able to see how Weber Shandwick and our clients are embracing the concept of advocacy in everything we do. Of particular interest is how people in the world’s most populated region are making their voice heard through the Internet and other innovative communication channels—especially where I’m based in Beijing, China.
