Eliot Spitzer’s political career is likely over, but considering his personality (many have called it arrogance), he will certainly not fade into the sunset like so many other politicians brought down by personal misconduct scandal (a few examples: Gary Condit relocated to Arizona to open Baskin-Robbins stores and Mark Foley is selling real estate in Florida). It will be fascinating to see how Spitzer repairs his reputation. Unlike Bill Clinton, Spitzer seems to lack ADVOCATES. You can’t help but notice that no one has come forward publicly to support him or vouch for his record, a la “he’s a great guy who made some mistakes.” His base of badvocates may only grow as he prolongs his inevitable resignation.
I recently heard an interesting story that reminded me that advocacy for a brand, cause or reputation works best when it stems from the top. Dutch logistics company TNT CEO Peter Bakker traded in his Porsche for a hybrid car. As part of his company’s corporate responsibility program titled Planet ME which asks people to make choices at work and home to address global climate change, Bakker made his car switch to “walk the talk.” He states that corporate activities combined with individual actions will make the greatest difference in reducing carbon emissions and saving the planet. In addition, all staffs’ company-leased cars at TNT have to be “green.”
Advocacy that works has to stretch from top to bottom, from mailroom to boardroom, from A to Z. That is also one reason why we at Weber Shandwick call our initiative, Advocacy starts here.
