Archive Page 2

Advocate Yourself

29th November 2007 by Elizabeth Rizzo

vanity-ring.jpgOr “DIY Advocacy” perhaps? With all this talk about advocacy, wouldn’t you like someone to be YOUR advocate? Well, like anything else, probably the best person to do that is YOU and entrepreneurial German artist Markus Kison is offering just the solution with the Vanity Ring. When you pop the ring into a docking station attached to your computer, it will update how many Google results your name generates and display it on the ring. Then you can undock it and wear it about town for everyone to see how popular you are.  

PS – adornment of brand names and logos is one of the hallmarks of an Advocate. Our multi-market New Wave of Advocacy research found that 63 percent of Brand/Product Advocates wear logos or carry branded products to show their brand allegiance. That’s more than double the number of our overall respondents (30 percent).

Advocacy Starts Here

14th November 2007 by Elizabeth Rizzo

A new wave in communications is taking hold that is fundamentally transforming communication from providing information to promoting and driving advocacy. At Weber Shandwick, we understand the critical role that advocates play in igniting enthusiasm and building momentum, while influencing the opinions of others in their personal networks. As a result, we are highly focused on creating advocacy for our clients’ issues, products and services, organizations, and brands.  

Welcome to the premiere of All About Advocacy — a blog written by and for people who believe in the accelerating power of Advocates in society today. Contributors will include a wide range of Weber Shandwick Advocates who will share their unique perspectives about this new wave of communications. We encourage comments from our readers…that’s what advocacy is all about!