Inspirational Young Advocates
On behalf of all Weber Shandwick, I am proud to tell you about an inspiring Advocacy in Action event that we did with The Allstate Foundation.
At the Mall of America in Minnesota last weekend, five teams of teens performed holiday carols with lyrics they modified to highlight the need for teens to drive responsibly during the holiday driving season. The event was part of a year-long campaign aimed to authentically engage teens as smart driving Advocates among their peers, as car crashes are the number one killer of teens. See www.HolidayHolla.com for the top performances and more information on the teen smart driving issue.
Grassroots events that have a positive impact on the safety of our society rate as the ultimate examples of Advocacy. Perhaps this should be the goal that all of us who call ourselves “Advocates” strive for as we head into a new year!
Wishing you all a very safe and healthy holiday season.
Best regards,
Jack Leslie
Chairman
