Female advocates complain less! Really. So says a study by Empathica about how men and women interact online with retail brands. According to the research, women are more likely to recommend a brand, product or service through social media than men — 35% vs. 28%. And they do this often…10+ times in the past three months. What surprised me most was the finding that men are the complainers or what we call “badvocates” with more men than women using social media to register a complaint or seek resolution — 4% vs. 2%. Everyone needs a life.
Tags: advocates, Badvocates, retail
Maybe I am late to the party but I wanted to share this excellent idea where people can make a difference. Portland-based Seth Reams lost his job and he and his girlfriend wanted to do something meaningful with some of the extra time they had on their hands after searching for work. Sitting around after being laid off is not good for one’s mind set. Here was their first post:
Hello to everyone! My name is Seth and my (long time) girlfriend is Michelle. We are a couple in our mid-30s and we live in NE Portland (Gateway Area). So, if you read the sidebar, you kind of get an idea of what we’re about. We are not trying to organize the world. We are just trying to help others with nothing expected in return. This alone will give us an overall feeling that we did something that matters. Just getting out of our homes, away from the job searching for as little as an hour or two a week improves our outlook.The thing that will join us together is desire to help. Nothing is too big or too small.
This idea turned into a much bigger idea — We’ve Got Time to Help – and they recently won a Huffington Post Game Changer Award too.
A few recent projects I spied:
HOT SPRINGS – We have an elderly gentleman that needs an occasional ride to and from doctor appointments.
* ALBANY – We have a disabled veteran that could really use some help! Here are some of the bigger issues: she needs some help painting her house (she has the paint), she also needs her breaker box updated (the wiring seems to be able to support this), and her gas fireplace needs to be installed. She also has a dishwasher that she purchased that needs to be installed. Are there some folks out there who can help this woman who served our country? Please let us know!
Find on them on Facebook and all other social media. Seems like a terrific example of advocacy and making a difference with action.
Tags: We've Got Time to Help
