allaboutadvocacy.com

Happy Holidays to our Badvocacy Friends

I’ve been monitoring the coverage of our Good Book of Badvocacy since we released it last May. We didn’t do a press release for it – just put it on the Weber Shandwick Web site, shared it with clients and the Weber Shandwick network, and discussed it in events and social media forums (including, of course, this blog). Needless to say, we’re more than pleased that a book about the power of word-of-mouth has made its way around purely on the power of word-of-mouth. In fact, as Leslie Gaines-Ross blogged, the Book was presented in an IT meeting at a company that is not in anyway affiliated with Weber Shandwick. The review was glowing. One of the meeting attendees was my husband so you can imagine his surprise when the book appeared (in case you’re wondering, he had not discussed it at work nor does he carry it around with him but I think he should).

And who can forget when “badvocate” became Addictionary’s Word of the Day! Or when Forbes.com interviewed Jack Leslie, chairman of Weber Shandwick, about badvocacy. Certainly I don’t want to overlook the many bloggers and Tweeters who kept the discussion rolling along. Many thanks to these folks for being badvote advocates:

• Inquirer.net blog, “This thing called ‘badvocacy’” by Karen Galarpe
• Chris Brogan’s tweet about Badvocate’s Word of the Day selection
• Ilearngrace.com blog, “Badvocates: How to Handle Them”
• New Media Strategies and Tactics blog, “Badvocates: Summary on “The Good Book of Badvocacy” by Madison Beckstead
• Kim’s Blog, “Badvocates by Weber Shandwick”
• Brittany Molsen’s blog, “Advocacy vs. Badvocacy”
• Christopher Poulson’s blog, “Badvocacy-the-good-book?”
• RetailTouchPoints.com, “Tactics to Battle ‘Badvocate’ Consumers Via Social Media Address By Braintrust”
• And Jenica Sparks has even done a multi-part series on Badvocacy!

Wishing all our badvocate followers a new year filled with nothing but advocates on your side!