allaboutadvocacy.com

Advocates from an Unlikely Source

Thought we should point out that advocates are everywhere, including the Army (client). Take a look at what Army advocates are up to. They are putting some companies to shame. They have 61 soldiers blogging and answering questions about what life in the Army is really like. They provide a genuine window into the human side of the military. Instead of the old way of walking into a recruiting station to learn what the Army does, they are going where people are today….and that is online. Some of their lessons are worth noting if you want to build advocates for your company, organization or cause.