allaboutadvocacy.com

Bring on your advocates

     Talk about advocates. Microsoft’s new campaign for Windows 7 uses customers to help it make its selling points for its new operating system.  The ads say, “I’m a PC and Windows 7 was my idea.”  From what I have read about this campaign, there will also be print ads, banners, mobile ads, and all the many ways to reach customers.  For those customers who had ideas on how to make Windows 7 work better for them, they now have a voice in the campaign and are featured as the real heroes.  Supposedly one billion people helped Microsoft improve the new Windows product. That’s many advocates. Even employees are getting into the act. Real people as advocates makes great sense in a world where listening to your supporters and enthusiasts is the newest narrative. To learn more, read this article where I found out about this new initiative.