allaboutadvocacy.com

Advocates for Brands

  Brand fans or brand advocates are not uncommon.  According to research by Anderson Analytics  and covered in emarketer from May 2009, over one out of two social network users (52%) are now fans of a company or brand. Also nearly an equal amount (46% ) said something positive about a brand or company on a social networking Web site. People are looking to not only connect with people but with brands and companies as well, especially the ones they support and advocate for. Let’s not forget that brand advocacy is one way for people to communicate who they are and what matters to them.