Reaching out to Advocates
I found myself landing on a new site called Justmeans. It has an interesting premise which is that companies can subscribe and communicate with those interested in their good work. Companies who join use Justmeans’ distribution service to syndicate their work to various social networks. They have an impressive array of clients such as HP, Seventh Generation, Timberland, Financial Times, Best Buy, Intel, Accion, Campbell Soup (disclosure: some are clients although I learned about this site through my son who is involved with Starting Bloc). I was able to find out about what different companies are doing in the responsibility space all on one site. Since I am always interested in new conferences, I learned that Justmeans and the FT are organizing summits and have two coming up in NY this fall. For companies looking to reach advocates, it is an interesting way to communicate with those that matter. Check it out. I am going to follow some companies’ twitters through justmeans and see how it goes.
Tags: advocates, CSR, Financial Times, Justmeans, starting bloc
I wish we had thought of this. In our Advocacy 