Badvocacy Rap
Badvocacy can turn into good business if enough attention and the right person locks in. A software program called Auto-Tune helps engineers correct the voice of a singer. Obviously, if you use the wrong settings, a holy mess can occur. Distortion galore. In protest, Jay-Z, the super popular American hip hop artist, just produced a single called D.O.A. (Death of Auto-Tone). Jay-Z was badvocating the new program, especially when he heard it was used in a commerical. Over 1,000 people watched the video. See the YouTube video. Turns out that his celebrity anger has turned into nice jingles at the cash register. Sales are up according to the Auto-Tune company. [Read about this on our Weber Shandwick Yammer web site which was linked to a New York Times article]
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