The Good Book
I thought I should remind everyone who reads this blog to take a look at our mini-book, The Good Book of Badvocacy. Since I am forever ranking everything and anything, I noticed that the number of search mentions of “badvocacy” has steadily risen. Just a couple of months ago, the number of Google mentions was 17,500. Now we are at 25,500. And remember, we started from zero since the term did not exist before we launched our thought leadership focus on advocacy. So the term is gaining currency which is good . The mini-book is about how companies need to address their badvocates and can combat badvocacy before it is too late.
As I searched around this afternoon, there were several kind reviews of our inaugural book worth sharing. A big thanks to everyone for advocating on behalf of The Good Book. Thank you!
“Each step has tips on how to achieve it. With the nice graphics, easy readable style (you can read it in 5 minutes) and relevant insights, The Good Book of Badvocacy should be a must-read for every corporate executive.” Blog
“Global public relations and communications leader Weber Shandwick began a series of short publications on topics they believe industries of all kinds could benefit from reading. The first of the series is called “The Good Book of Badvocacy”. It deals with the still pretty new sensation of customers being capable of drastic sway, particularly negative, on how companies and products use the internet and other recent technologies. “ Blog
“For expansion on the topic and steps read the book. To read quickly it won’t even take 20 or 30 minutes, and it is very entertaining. The format is original and exciting.” Blog
“ I found these tips to be extremely straight-forward and impactful in a media world where badvocacy is imminent. To read more visit Weber Shandwick’s site and download this very handy mini-book, The Good Book of Badvocacy. “ Blog
“I just finished reading The Good Book of Badvocacy by Weber Shandwick. I felt that it was a very relevant and insightful book in this day and age of viral marketing. Anybody connected with PR, advertising, marketing, or really any kind of business should give this book a read.” Blog
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