Pay Dirt
Not bad at all. In fact, really good. Weber Shandwick’s advocacy initiative appears #8 on Google’s first page when I searched for “advocacy.” We appear after Small Business Advocacy and before Juvenile Diabetes Advocacy. In my book, mention on the first page of Google is ownership (or near ownership).
We thought deeply about this thought leadership initiative and how the world has radically changed when it comes to what people really care about and what motivates them to support brands, companies, people, ideas and governments. We identified the likes and dislikes of Advocates and Badvocates who are willing to stand up and be heard or counted on what they believe is ethical, just and the right thing to do. Read more about what Advocacy means for you and your company. Sounds like a commercial but it’s just me being excited.
As in the recent Iranian elections, people label it an example of social media changing the world. In fact, at it’s core is Advocacy–and Weber Shandwick is correct as labeling it as such. You can see Advocacy throughout history; social media is just the latest “killer ap,” which has really amplified peoples’ voices.
Well said. Agree with your comment. lgr