Comments on: The future ain’t what it used to be http://allaboutadvocacy.com/2009/07/09/future/ Sat, 31 Jul 2010 23:35:30 +0000 http://wordpress.org/?v=2.6.5 By: Josh Gilbert http://allaboutadvocacy.com/2009/07/09/future/#comment-24331 Josh Gilbert Thu, 16 Jul 2009 21:56:51 +0000 http://allaboutadvocacy.com/?p=434#comment-24331 This is something I hadn't thought of (but perhaps should have). That the values related to trust itself would begin changing. That's fascinating, Dale, as the definition of trust is something that's easy to take for granted. Would love to hear/learn more about your work in this area. Will certainly look more closely at your blog in the meantime. Thanks. This is something I hadn’t thought of (but perhaps should have). That the values related to trust itself would begin changing. That’s fascinating, Dale, as the definition of trust is something that’s easy to take for granted. Would love to hear/learn more about your work in this area. Will certainly look more closely at your blog in the meantime. Thanks.

]]> By: Dale Paulson, Ph.D http://allaboutadvocacy.com/2009/07/09/future/#comment-24325 Dale Paulson, Ph.D Thu, 16 Jul 2009 18:34:35 +0000 http://allaboutadvocacy.com/?p=434#comment-24325 Very interesting blog. I agree that there appears to be a drop in trust in established marketing channels and an increase in individuals including those that comment on brands online. My own research suggests that values related to the term “trust” has changed. Other terms that used to be resonant are now dissonant. If brand-holders really want to understand what is going on they need to do more open-ended research related to their services, products and brands. Thanks, Dale http://beyondfocusgroups.blogspot.com Very interesting blog.
I agree that there appears to be a drop in trust in established marketing channels and an increase in individuals including those that comment on brands online. My own research suggests that values related to the term “trust” has changed. Other terms that used to be resonant are now dissonant. If brand-holders really want to understand what is going on they need to do more open-ended research related to their services, products and brands.
Thanks,

Dale
http://beyondfocusgroups.blogspot.com

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