allaboutadvocacy.com

Fear of the Online

Thought I’d share another finding about advocacy from our study with the Economist Intelligence Unit - Risky Business: Reputations Online. This research snippet is about where Badvocacy meets Web 2.0.

Although global executives identify major media as the most threatening to company reputation (84%), plenty of executives (42%) recognize the damage new media can impose. Blogs and discussion forums are the most feared with online videos, comments on social networking sites, Wikipedia entries, and online pictures compounding potential destruction. Considering that fast-rising Web 2.0 new media and social networking tools can literally rally advocates and badvocates overnight, more executives should be concerned about new media as a reputation killer. Here’s how each of these rank in terms of global executive fear:

While the blog is considered the king of Web 2.0 badvocacy risk now, it will be interesting to see how the other technologies evolve as badvocacy threats.