Webster’s, Here We Come!
4th June 2009 by Elizabeth Rizzo
June 2 was a proud day for badvocates - they had finally been affirmed as a group when MarketingProf’s selected Weber Shandwick’s “Badvocate” as The Marketers Addictionary’s Word of the Day. Weber Shandwick was congratulated for our talent on word play. The Badvocacy terminology was created when we developed our Advocacy Starts Here thought leadership initiative. The word of the day is a pretty cool site - you should check it out and add your own if you have a creative word to share.
About time! Odd that one of the biggest results of all the research Weber Shandwick has put into Advocacy is the definition of its arch-enemy, the Badvocate. But nothing says Advocacy more than an unexpected consequence. It’s all about contributing to the conversation, not trying to control it.