Organized Advocates
Advocates can be found anywhere. Since I like things organized, I ran across Rubbermaid’s blog for organization advocates. The blog has fascinating postings about how people are saving money making soups and storing for meals, why animals like to eat through plastic (they apparently don’t like plastic but like the trash can odors) and the adventures of a professional organizer. Obviously Rubbermaid materials are the undercurrent but it was fun reading about people’s experiences organizing and cluttering their lives. Advocates for clean garages have a contest to enter (luckily I don’t have a garage) which was probably some pr person’s brilliant idea. There are endless places to tour if you are interested in checking out people’s closet makeovers. A good reminder again that blogs can advocate for companies and the key is not just pushing your products and services but drilling down into that core advocacy theme in your business. Once you find that, you can talk straight to your advocates easily and tie them to your company’s key strategies.
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