Op-Art: Behold the power of… cheese?
28th July 2008 by Josh Gilbert
We always wondered what might happen. If someday the undeniable power of advocacy were combined with the irresistible taste of cheese. Well, that day has finally come, according to this on-the-lighter-side story in Advertising Age this week. At least as far as this one local Chelsea neighborhood market in NYC is concerned.
Rogue word-of-mouth for rock band Van Halen (whose song lyrics adorn the label) or an altogether better marketing cheddar? We honestly may never know.
Wow! I can not believe it took me so long to find this site.