A Good Reputation Bears Advocates
Avid readers of this blog probably know that Weber Shandwick is not only obsessed with advocacy but also with corporate reputation. As part of the Reputation Research team, I was thrilled to see the results of the Harris Interactive Reputation Quotient (RQ) survey proclaiming that a “strong statistical correlation exists between a company’s overall reputation and the likelihood that consumers will purchase, recommend or invest in a company or its products and services.” In other words, companies that attend to their reputations are rewarded with advocacy. Of course, we’ve known this for a long time (check out our Return on Advocacy white paper) but it’s really gratifying to see esteemed third party substantiation! Don’t miss Leslie Gaines-Ross’ blog, reputationXchange, and Weber Shandwick’s web site, reputationRx, to learn all about reputation.
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