Badvocacy, Dilbert style
16th June 2008 by Tim Marklein
When it hits the halls of Dilbert’s cube farm, you know it’s becoming pervasive! Just wait and watch a few weeks, and “gossipsize” will become one of those terms you’ll see in Wired’s Jargon Watch. Sounds much cooler than “online reputation management.” Thank you, Scott Adams, for yet another brilliant way to brighten our day.
BTW, if you haven’t checked out Dilbert.com lately, you should. It’s a phenomenal example of using social media to enable a community of advocates to spread your brand. Mix, mash and share to your friends’ delight.
Hi Tim,
I recently saw Leslie’s presentation about reputation management and found it very interesting.
Today I heard a quote that went:
‘People see Google as an information retrieval system, it is so much more. It is a reputation engine’ used about 25billion times a year’
If this is the case, does the entire logic of traditional reputation management change?!
Thanks for that piece of information re Google. That is a cool stat. Will definitely use it…25 billion times. What a large number.
Glad you enjoyed the presentation and thanks for the comment. lgr