allaboutadvocacy.com

Green Buzz Growing

Nielsen Online recently released a study that finds that blogger buzz around sustainabilility grew by 50 percent in 2007. Early 2007 buzz was dominated by global warming, but issues such as renewable energy and resource conservation increased.

The study also reports that corporations that greenwash their advertising and PR will quickly turn bloggers into the dreaded Badvocates. Sustainability bloggers’ number one greenwashing discussion topic is “contradictory actions.” As most companies know these days, there is no hiding from Badvocacy, so they need to be sure their messages are consistent with their products and services.