allaboutadvocacy.com

Blog and Pony Show

As a follow up to my last post about what it takes to be the world’s top mom blogger, here’s a recent piece from Brandweek about the flip side that caught our attention: what major companies are doing to court social media moms.  Featured are Johnson & Johnson’s campbaby.com and P&G’s vocalpoint (pictured above) and the strategies each is pursuing to reach this ultra connected and influential community of advocates.

Be sure to read what Brandweek reports about the 3-day conference J&J recently hosted for 56 influential mothers / bloggers.  And check out some of the stats quoted about vocalpoint: that up to a 30% increase in sales is witnessed after the site’s 350,000 members chatter about products on the site or off it.  That certainly meets our definition of advocacy!