allaboutadvocacy.com

Empowering Customers

Starbucks has now joined the growing list of corporations that have recognised the power of putting customers in the driving seat. In the last few days they have launched Mystarbucksidea which like Dells Ideastorm asks customers for ideas on how to improve their offering and then gives them the chance to vote. So if you want a free cup of coffee from Starbucks on your birthday or free Wifi access in all Starbucks stores, click on the link above and vote!

It’s an interesting experiment and one that I’m sure will work. It’s a lot better engaging openly with your customers on your own turf, than fighting a rear guard action on somebody else’s