allaboutadvocacy.com

Those Non-Advocates

Since the presidential election has underscored new trends and shifts in public engagement, advocacy seems top of mind. Many of the advocates for the Democratic and Republican candidates came out in force to cast their vote (so to speak) in Iowa and New Hampshire. Not surprising to us, high intensity advocates (see our research, New Wave of Advocacy) are more likely to be influenced by political parties than low intensity advocates or non-advocates (39% vs. 24% vs. 11%, respectively). These hyper-advocates are engaged whether it’s an issue, cause, brand or political candidate. They are passionate and driven and intent on making a difference in a wide variety of spheres. Even the low intensity advocates have some mojo as my colleague Josh Gilbert says. The non-advocates need to get movin’ and get engaged.