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Oprah and Obama–Advocacy at Work

A colleague called me this morning from the airport to tell me that the ultimate Advocate endorsement just occurred — Oprah’s endorsement of presidential candidate Barak Obama. Oprah used Advocacy brilliantly. Each person who attended the rally received a list of four phone numbers and names along with a script to use in calls asking for support in the upcoming primary. And get this…everyone in the audience was asked to text Obama for President.  When election day comes around, the campaign can text message or call everyone and remind them to vote for Obama. The future is here. Advocacy starts now.