6 degrees of advocacy
I was reading a book that just came out titled The Future of Reputation: Gossip, Rumor, and Privacy on the Internet by Daniel J. Solove, an associate professor at George Washington University Law School. He is an expert in privacy law and has tackled the loss of privacy in our personal lives due to technology.
He has a discussion about gossip and how the Internet fuels gossip as if on steroids. Solove quotes Albert-Laszlo Barabasi in his book Linked: “[It] isn’t the overall size of the Web. It’s the distance between any two documents. How many clicks does it take to get from the home page of a high school student in Omaha to the Webpage of a Boston stockholder?” The answer is about 19 clicks on average.
Makes one realize that championing a cause or product or company takes fewer clicks than typing “Today is Tuesday Nov. 27th” to get your recommendation or non-recommendation across. Advocates and their friends, the Badvocates, move at lightning speed. No time to waste.
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