Bono - True Advocate

26th November 2007 by Leslie Gaines-Ross

One of the first thing that comes to mind when I think about Advocacy is rock star and activist Bono’s “Red” campaign. Bono launched a new push to fight HIV and AIDS in Africa on Thursday, unveiling a partnership with American Express and other companies to offer products under a brand called “Red,” some proceeds of which will be funneled to the cause.